Sharks’ teeth and selfies: Sturgeon’s secret weapons
Alex Thomson is out and about in Scotland today. He sends this update:
Shark’s teeth – the trick the SNP somehow managed to pull off for the election is to have replaced the most effective campaigner in the UK in Alex Salmond with Nicola Sturgeon, who has has won near universal praise for the strength of her performances.
What Sturgeon manages is being the first UK politician to embody conviction politics (after the years of spin and focus group politics) since another woman: Margaret Thatcher.
In this plastic election Sturgeon has emerged with a devastating campaign weapon: mastering the selfie.
She has trademarked this quick – real – human interaction. Can you see Cameron, Clegg or Miliband carrying it off in the streets so effectively?