The infinite wisdom of focus groups
Lord Ashcroft’s focus groups took place this week in Pudsey, Rossendale & Darwen and Hazel Grove, two very close Conservative-Labour marginals and a seat where the Liberal Democrats are seeking to fend off the Tories.
And they are rather wonderful.
On choosing between politicians: “If you asked them what colour underpants they were wearing, they’d say, ‘Well, what colour would you like me to be wearing?’”
On watching the debates: “I started but then there was something more important to do, like tomorrow’s sandwiches.”
And do people really hold the fact he went to Eton against David Cameron? “Yes! I went to Pangbourne and we played rugby against them and they cheat.”